Motorola announces international marketing relationship
with Wimbledon Champion
Maria Sharapova
Motorola has announced a global marketing agreement with Wimbledon Champion
and rising pop-culture icon Maria Sharapova. The multi-year relationship
will not only include global advertising and event appearances but will
also allow fans to stay connected to Maria via Web-based content. Financial
terms of the agreement were not disclosed.
As a tech-savvy 17 year-old who is on the road 30 weeks out of the year,
Sharapova embodies the need for seamless mobility. Her international travel
schedule and desire to constantly remain connected with family, friends
and business relationships clearly demonstrates a powerful connection
to the needs of Motorola’s target consumer.
“Our interest in Maria Sharapova wasn’t about having an athlete
endorsing our product. We believe Maria connects with a new breed of consumers
seeking global connectivity through stylishly engineered products that
fit their lifestyles,” said Senior Vice President and Chief Brand
Officer Geoffrey Frost, Motorola, Inc.
“My phone is always with me and Motorola’s products will allow
me to stay connected wherever I am in the world,” said Maria Sharapova.
“I am really looking forward to everything I can do anytime, from
downloading iTunes™ music to my phone to taking photos to checking
my e-mail.”
Sharapova, the world’s eighth ranked tennis player, was one of the
youngest champions ever at Wimbledon. She has built a global fan base,
captivating all with her style, intelligence, wit and poise beyond her
years. A truly global personality who possesses a champion’s desire
to succeed, Sharapova seems destined to join the ranks of the world’s
great athletes who transcend their sport to become global icons.
The Sharapova relationship comes on the heels of several groundbreaking
product and partnership announcements from Motorola that will create a
seamless mobile experience for customers. The announcements included handsets
featuring push-to-talk technology, 3G, EDGE, megapixel camera technology,
enterprise and home network solutions.
Among the products Sharapova will use is the Ojo™ Personal Video
Phone - The Motorola Ojo™ Personal Video Phone enables true-to-life,
face-to-face communications with full-motion video and synchronized audio.
Maria’s mother lives in Russia, while she trains in Florida. Ojo
will provide more personal conversations by using broadband to bridge
the physical distance between them.
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