UK electrical retailer drops analogue radios

Dixons, the UK online consumer electrical retailer, is discontinuing the sale of analogue radios.

The decision follows substantial growth in the sale of digital radios, and expansion in the number and range of digital transmitters. Digital radios are now outselling analogue radios by 30:1 on its website.

Dixons announced in December 2003 that digital radios were outselling analogue tuners for the first time ever, confirming then that the future of radio in the UK will be digital.

Other products on Dixons’ “endangered species” list include the personal CD player and the so-called “boom box”, reflecting the changes that the MP3 player and the iPod are making on the portable audio market.

The growth of the market for digital radio has been driven by improvements to the range, better availability of stock, new portable models and investment in new transmitters, according to Dixons. Dixons now offers digital radios for as little as £29.98 via its site, www.dixons.co.uk. Original DAB receivers cost in the region of £2,000.

Source: Media Network, Dixons

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