BT launches its first digital radio

BT is launching its first DAB radio. On sale from December 2004, The BT Aviator 10M uses DAB (Digital Audio Broadcasting) technology to bring listeners a greater choice of radio stations, better reception than analogue radio, one touch tuning and handy text displays showing the latest news headlines, sports results and the details of any track being played.

One of the key advantages with the BT Aviator 10M is the 10-minute record and playback facility allowing you to record and replay the last 10 minutes of a broadcast – handy if you’ve just heard a track you want to play back or missed an interview with Robbie Williams. The radio also has the ability to play MP3s as well as standard FM radio stations.
It even features an alarm clock!

The BT Aviator 10M not only offers customers all these handy features, it also looks the part. Shelled in a stylish chrome and black curved finish, the product would look good in any home and because of its compact size listeners can take advantage of its portability.

Digital Audio Broadcasting, or DAB as it’s widely known, offers unrivalled programming choice. Digital radio listeners can now enjoy up to three times as many stations as FM listeners with a wider range of programming. There are channels to suit all ages, and the most diverse of tastes. For example, there are channels dedicated to comedy and drama, whilst others cater for every genre of music fan - from dancehall to drum & bass.

Furthermore, there is no comparison to the reception you receive on DAB radios, so you can finally wave goodbye to crackling interference just because you’re boiling the kettle!

Operated by either mains or battery, the BT Aviator 10M will cost £129.99 and is available in early December from www.bt.com/shop. For more information call 0800 102800.

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