Turkcell, Nokia and HP collaborate
for 'Visual Radio'
Turkey's leading GSM operator Turkcell has signed an agreement
with Nokia and HP to bring 'Visual Radio' to Turkey.
Developed by Nokia and offered by HP, Visual Radio adds a new dimension
to FM radio with interactive content and services for mobile listeners.
Visual Radio allows listeners to tune in to local FM radio via their
mobile phones while simultaneously receiving interactive information
and graphics that are synchronized with the broadcast.
Turkcell will be the first mobile phone operator in Turkey to give
its customers the chance to download content related to the FM radio
broadcast, get detailed information regarding the songs and even
participate in radio quizzes. Visual Radio will also allow Turkcell
users to create a personalized archive on their mobile phones.
In the signing ceremony, Turkcell's Chief Value Added Services
Officer Cenk Serdar said that the Visual Radio service, a natural
consequence of the dramatic advancement in mobile phone functionality,
will enrich the everyday lives of Turkcell customers. He said, "We
are proud to collaborate with two global giants like Nokia and HP."
Turkcell demonstrated the Visual Radio service in CeBIT Bilisim
Eurasia in Istanbul last fall. The service will be available in
2006.
Source: Media Network
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