Broadcasters add pictures to radio

Radio broadcasters are adding pictures to compliment their transmissions.

The BBC reports that DAB digital radio stations are adding pictures to suppliment the audio content.

The BBC say:

"As a station for the UK's fashion conscious, up-to-the-minute, MySpace-ing youth, Radio 1 is already trying to fulfil its audience's visual expectations by providing pictures for the digital TV screen, even filming the concerts they
broadcast."

The report also says:

"If you get hold of any of these hi-tech converged devices they all have a small, very high quality, colour screen."

"That means that audiences come to expect to see as well as hear their favourite audio and radio brands to the extent that if you're using the device and there's nothing on the screen, it can feel and look like it's broken."

In the news item Iain Meadows, presenter at Original 106 FM is quoted as saying "Essentially radio is quite boring"

Full BBC news story:
http://news.bbc.co.uk/1/hi/programmes/
click_online/7132171.stm