UK radio group plans anti-DAB ad

'Digital radio, more to love'
says the official BBC-backed Christmas advertising campaign for digital audio broadcasting (DAB) radio.

But commercial operators who have doubts about the new technology are planning a rival campaign telling listeners:
'A DAB radio may be for Christmas but might not be for life'.

The conflicting ad campaigns threaten to split the UK radio industry over the suitability of DAB as the long-term replacement for analogue FM to a much wider public in the most embarrassing and confusing way possible.

Read the story from The Guardian

Source: Media Network

Our thanks to Alan, M0LSX for spotting this item

A Future for Digital Radio in the UK?
http://www.southgatearc.org/news/november2010/
dab_seminar.htm

Save Analogue Radio campaign
http://www.southgatearc.org/news/april2010/
save_analogue_radio.htm

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