New BBC Digital Role

The BBC has appointed David Bainbridge, Managing Director of the business-to-business arm of YooMedia PLC, to lead the marketing of its digital and new media services.

The appointment follows the BBC's decision to restructure its Marketing, Communications and Audiences division, and the new high level post indicates the importance the Corporation places on the future of digital services.

His responsibilities will include driving the BBC's Building Digital Britain activities – including driving the take-up of digital television and radio (DAB), On Demand TV usage, new internet/broadband penetration and driving the reach of the bbc.co.uk sites.

Leading a team of 15 marketing and communication professionals, he will also play a key role in the BBC's involvement in Freeview and Digital UK and the development of a free satellite offering by the BBC and other industry partners.

He will report to Tim Davie, Director of Marketing, Communications and Audiences, and will be an integral part of the BBC New Media management team led by Ashley Highfield, Director, New Media & Technology.

Announcing the appointment, Tim Davie said: "David has an impressive record of achievement in the marketing, broadcast and new media sectors.

"He is the right person to lead marketing and communications for the BBC's Building Digital Britain ambitions, and I am delighted to have recruited a
candidate of such outstanding calibre to join our strong BBC team."

From http://www.waveguide.co.uk/latest/
news060215.htm#NewBBCDigitalRole

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