UK's Channel 4 television launches new radio site

UK TV broadcaster Channel 4 has decided to move into the radio market. The station is bidding for a DAB licence, but in the meantime today it's launching a new website called 4radio, and says:

"We are going to create the next generation of radio and there’s never being a better time to do it. That’s why we’ve launched 4Radio. We are going to create new ways of connecting people through listening: Our programmes will initially be accessible as downloads or streamed from the web.

"On 5th June we launched a wide range of exclusive on-demand radio programmes including the daily C4 News Morning Report, the Official Big Brother Podcast, Miquita Oliver’s Twisted Tens, UK Lost and the Kipper Country Code.

This is just the beginning of a roll out of on-demand radio programmes and services that will complement our upcoming national digital radio (DAB) multiplex bid. We will offer new programmes to audiences who don’t currently feel that radio gives them what they want."

Users are required to register (free) in order to access downloads from the site.

4radio

Source: Media Network

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