WARNING: This Is Not Your Parents' Phone!
Motorola handsets get hijacked by MTV International
Motorola and MTV International are digitally invading the latest Motorola
handsets.
HIJACKED by MTV brings a brilliantly rebellious mobile experience that
rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates
and wallpapers to Motorola’s latest youth focused handsets.
More than just new content, each Motorola handset in this limited-edition
series has a truly unique interface and functionality that has been jointly
developed by Motorola and MTV, specifically for the mobile-fuelled MTV
generation.
The first truly youth focused handset application with the needs, aspirations
and desires of young people taken into account, Motorola handsets HIJACKED
by MTV, pull no punches. Updates on existing content and cutting-edge
capabilities include:
SMS templates that speak a universal language shared by young people
– not their parents’
A host of preloaded wallpapers, screensavers, phonebook IDs and skins
with in-your-face characters and offbeat illustrations
A whole range of interchangeable new skins, allowing users to personally
customize the look and feel of the phone at their every whim – depending
on their mood, outfit, season, time of the day -- go from “bling
bling” to “camouflage” at the touch of a button!
Brand new MTV mobile games, including the latest in the Plastikulture
series
A host of new ringtones and alerts – all HIJACKED to put a new spin
on audio reality
The HIJACKED by MTV concept is the brainchild of Cristian Jofre, Senior
Vice President, Creative Director, MTV Networks International, evolving
the handset as we know it into a new world of mobile mystery and entertainment.
Motorola handsets HIJACKED by MTV will be available in Europe, the Middle
East, Latin America/Brazil and Asia-Pacific.
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