BBC Radio 4 to broadcast documentary about UK radio advertising

The BBC Radio 4 programme Archive on 4 on Saturday 14 March will be about Radio Sales.

Brian Hayes examines some of the best and worst of independent radio - the adverts. He looks back over the last 80 years of advertising on radio in the UK, the rise and fall of the jingle, how ads have used humour and the changing voices of radio adverts.

Brian also looks back to the earliest radio advertising in the UK - on Radio Luxembourg during the interwar period - which drew on expertise from the US and was remarkably
sophisticated for its time. The programme features contributions from DJs who have relished their role of on-air salesmen, including Tony Blackburn.

Radio Sales will be broadcast on BBC Radio 4 at 2000-2100 UTC on Saturday 14 March, with a shortened repeat at 1500-1545 UTC on Monday 16 March. The programme will also be available for a limited time after transmission on the BBC website.

Thanks to Benny Brown, one of the contributors, for
advising me of this programme, details of which have not yet been published on the BBC website.

http://blogs.rnw.nl/medianetwork/bbc-radio-4-to-broadcast-documentary-about-uk-radio-advertising

Andy Sennitt
Media Network


Our thanks to Mike Terry in Bournemouth for alerting us to this item