|
|
|
|
Channel 4 for Mobile Phones
 Volantis
announced that it has been chosen by Channel 4 New Media, to develop and
host the first dedicated Channel 4 branded mobile portal.
Mobile.channel4.com will go live on 27th May to coincide with the launch
of Big Brother 6. Later versions will include a wide variety of content
from Channel 4’s top programmes, including Channel 4 News.
The Channel 4 direct-to-consumer mobile portal is a single-destination,
100% branded website, optimised for mobile phones. It enables precise
control of content and a direct relationship with consumers, and can be
reached by any UK resident with access to the Internet via their mobile
phone. Big Brother 6 content will combine the best elements of the official
Big Brother website, plus exclusive Big Brother content including news
stories, information and gossip on the housemates, video clips and downloads
to provide a comprehensive consumer experience around Big Brother.
The Channel 4 mobile portal promises to be one of the UK’s most
popular direct-to-consumer mobile websites, especially as Big Brother
audiences averaged over 5 million viewers per show in 2004, and a third
of the total 15 million votes cast were via SMS. Its innovative design
will reflect TV broadcast and PC Internet content, and will include real-time
updates of news, editorial commentary, video streaming, ringtones, images,
games, quizzes, competitions and voting capabilities.
The Channel 4 mobile portal utilises Volantis Managed Services, which
provide end-to-end management and optimised delivery of content to different
mobile devices across any network. Using Volantis Intelligent Content
Adaptation™ technology, mobile web pages and downloads are optimised
for each individual handset by recognising more than 350 attributes of
over 1,300 mobile device types and generating, in real-time, content precisely
formatted for every device. This means that each Channel 4 mobile portal
user will receive an extremely high quality brand experience.
Ian Meakin, VP Marketing Volantis, said: “Channel 4’s innovation
in putting hugely popular TV content onto mobile will significantly drive
UK mass market usage of the mobile Internet past the 1.5 billion mobile
web pages viewed each month. Channel 4’s Big Brother mobile offering
is a cutting-edge service for one of the most popular TV series in the
UK and we are delighted to be part of delivering this and rolling-out
Channel 4’s future mobile services.”
Paul Whitehead, Head of Business Development for Channel 4 New Media,
said: “Viewers are used to having a number of ways to interact with
Channel 4 content including TV, Internet and SMS. Our mobile portal strategy
ensures viewers will have 24/7 real-time, ‘anytime, anywhere’
access, whatever their handset, to the latest news and content from Channel
4 programmes like Big Brother. With their extensive experience of delivering
large-scale mobile portals for leading international brands, Volantis
is the ideal partner to help us achieve our strategy.”
Source: 3G Newsletter
|
|
|
