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Send your camera phone photos to Boots
Pixology signs Boots for mobile phone printing service, based on collaboration
with Nokia
Pixology plc and Nokia have today announced that Boots will become the
first UK retailer to offer its customers a direct to store camera phone
printing service under the Nokia / Pixology deal.
This innovative new mobile imaging service will form part of the Boots
Pix2Print concept launched last month in collaboration with Nokia. The
aim is to move away from a focus on price plans when selling camera phones
and instead place the emphasis firmly on mobile imaging. Boots customers
will be able to purchase the best camera phones and photo printers on
the market and obtain technical advice on getting the most from their
camera phone.
The Boots Pix2Print printing service will offer a simple way for customers
to print out photos taken with their camera phone. Customers can take
pictures with their Nokia camera phone and immediately send them to their
local Boots store over the mobile network. They then receive a text message
when the photos are ready for collection at the store.
Initially a pilot scheme encompassing 10 stores, it is envisaged that
the service will experience increased pick-up as the image quality provided
by camera phones continues to improve. The service has been designed to
be as simple and easy to use as possible for the customer.
Nicola Lewis, Category Manager, Boots Photo, said:
"We have been leading the way in offering customers choice and value
in the developing digital market. Pixology's PhonePrintTM is yet another
demonstration of our commitment to offering innovation and great service
in this area."
Commenting on the new service, Yuval Yashiv, CEO of Pixology plc, said:
"We are delighted to be offering this technology to Boots customers.
Working with Nokia, we are looking to develop new opportunities with retailers
across Europe. Camera-phones sales are dwarfing even the buoyant digital
camera market, so we aim to address this substantial consumer base by
providing it with this type of innovative technology."
Mirko Aksentijevic, Imaging Business Manager, Nokia UK, said: "Camera
phones offer people a unique ability to spontaneously capture moments
wherever and whenever they want. The quality of advanced megapixel camera
phones makes printing these images a reality and it is services such as
Pixology's PhonePrintTM that will help consumers 'unlock' images from
their phone and use it as they would use a digital camera."
Participating Boots stores:
Coventry, Kingston Upon Thames, Leamington Spa, Birmingham, Brierley Hill,
Brighton, Huddersfield, Derby, London - Liverpool Street Station, Leicester
Fosse Park.
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