ESA's 'treasure trove' on YouTube

The European Space Agency (ESA) is launching its own YouTube site in a new initiative to communicate even more widely with the general public by using the latest social media channels.

Officially launched on 7 November, the ESA YouTube channel is part of a new communications strategy that will give a more 'human' face to the work done at ESA.

The growing popularity of internet-based social media and networking channels, such as YouTube, is enabling ESA to reach important new target audiences and engage the public using ESA productions in novel ways.

One of the themes of ESA's latest channel is that space development is driven forward by people, whether scientists and engineers at ESA, space workers in European industry, students with a passion for space, or the curious general public. There will be music clips, videos produced for exhibitions and other items that provide a general overview of ESA and capture the excitement of space.

Read the full ESA story at
http://www.esa.int/esaCP/SEMHB15KXMF_index_0.html