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Nokia team-up with Starcut
Nokia and Starcut Ltd have just announced that premium,
branded entertainment, life-style and sports content from Starcut will
be available as part of the new Preminet® Solution.
Under the new agreement, Preminet and Starcut will provide operators
with branded content such as ringtones, graphics, games and video. Starcut
will bring key content to Preminet in the form of well-known music, artist
and motion picture brands from its content partners. Universal Studios
and Warner Music Group (WMG) are among the first companies working with
Starcut to provide content, services and applications for inclusion in
the Preminet Master Catalog.
"We have seen throughout the early stages of the mobile media industry
that major brands are a key driver for consumer uptake," said Lee
Epting, vice president, Forum Nokia. "Starcut brings some of the
most prestigious entertainment and life-style brands to the Preminet catalog,
which will serve as a key attraction for operators and consumers."
Announced today by Forum Nokia, Nokia's global developer support program,
Preminet sources premium Java (TM) and Symbian OS
(TM) software from leading developers and content
aggregators around the globe to give operators a master catalog of certified
applications, games and other mobile content. Preminet content is available
as part of an complete end-to-end offering that includes the Preminet
Master Catalog, Preminet Service Delivery Platform and Preminet Purchasing
Client, an innovative software application that make it easy for end-users
to discover, try and buy mobile applications, content and services. Operators
can integrate Preminet content into their own download delivery systems
or have Nokia provide a complete hosted solution.
"Universal Studios sees the co-operation with Starcut and Nokia through
Preminet as a great way to widen its reach in offering operators and their
movie-going audiences a possibility to enjoy our movie-related content
through mobile devices," said Jeremy Laws, vice president, Media
Licensing & Strategy, Universal Studios Consumer Products Group.
"New content delivery solutions such as Preminet are strategically
important to WMG as we extend our distribution of mobile music formats
to carriers worldwide," said Michael Nash, senior vice president,
Internet Strategy & Business Development, Warner Music Group. "We
are excited about this opportunity to work with Starcut and Nokia to broaden
the market for new products and services developed with our labels and
artists."
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