Radio Sweden to stop issuing QSL cards

With the start of the new transmission period for shortwave and mediumwave, as well as satellite, on October 25, Radio Sweden will only be publishing its broadcast schedule on the Web.

Radio Sweden says this is a logical consequence of the increasing importance of the Internet as a broadcast platform and because it has stopped broadcasting its own programmes in Swedish.

At the same time the station is simplifying its marketing and audience services. Listeners will find the schedules for all languages under the heading “Frequencies/Tider och frekvenser” on the SR International homepage.

When necessary and by request, Radio Sweden will also continue to mail printed versions of its schedules in Swedish and other languages. Listeners can also contact Swedish Radio’s Listener Service department with requests.

At the same time Radio Sweden is discontinuing mailing QSL cards to listeners in response to reception reports.

Source: Media Network, Ingemar Löfgren, Head of SR International