Motorola Offers Quick
Push-To-Talk over Cellular
Motorola have just made it easier for smaller wireless network operators
worldwide to catch the “push-to” craze and give their subscribers
the ability to stay connected with the push of a button.
Push-to-Talk over Cellular (PoC) is similar to a walkie-talkie
experience; it is a means of quick one-to-one or group communication.
Instead of dialing a number to start a conversation, with one push of
a button you simply go to a “buddy list” and select the person
you want to contact.
Push the button again, talk, and your voice is heard by the recipient.
You can also create group calls so everyone on your buddy list can hear
your message simultaneously – just as in a telephone conference.
Instead of having to SMS or call each recipient individually, a push of
the key is all it takes to send a message directly to an entire circle
of friends or work colleagues, for example.
For network operators, PoC opens up a whole new realm of voice services,
as it significantly enhances telephone service. Experience has proven
that consumers with PoC features on their phone tend to become more engaged
with their handset potentially providing mobile operators with a new source
of revenue. And, PoC service fits a variety of user needs – from
consumers who want quick communication to small, medium and large enterprises
that need frequent intermediate contacts
Motorola’s PoC software client is designed to run on a mobile phone
or voice-capable PDA or laptop personal computer, and permits a subscriber
to communicate with a quick, one-touch connection to one or many users.
It is available to third-party handset manufacturers either directly from
Motorola GTSS or through third-party software developers.
These developers will create compatible PoC software customized for the
manufacturer’s handsets to provide new high-end capabilities that
enable operators to differentiate their PoC offering. The PoC developer’s
kit is available with protocol definitions only, or with both the protocol
definitions and Motorola’s PoC software client.
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